Avangarde Consulting has considerable experience in assisting Clients to develop their marketing Strategies, especially Market entry strategies.

Examples of assignments include:
We have assisted a Telephone Operator in developing its pre-paid mobile strategy and helped in the launching of the pre-paid GSM service. We advised the client on the pricing strategy, the developed an advertising plan, a media plan and a distribution plan.

We have evaluated for an electrical distribution company the potential to enter the cable TV market, in its franchise area. This included designing and managing a market research study and conducting competitor analysis.

We have assisted Pay TV Company to develop a Marketing strategy for the introduction of a MVDS (Multi-video Distribution System). This included assessing the profitable service areas, the customer segments and market size, developing a financial model to study different pricing models.

We have carried out a Benchmarking study for a number of companies comparing prices in different geographical regions in which our client is operating. This has helped our client to understand the dynamics of how prices are evolving on a global as well as local level.

We have assessed new market/services opportunities for a provider of specialised e-commerce services targeting the Banking services market. We conducted focus group interviews with the Clients customers in order to understand how effectively the Client could leverage its customer base to support internet based service delivery channels.